In the past few weeks, I’ve seen many successful writers make mention of the issue of visibility – the connecting of interested reader with published story. These writers were not happy with their current visibility, and all commented about how difficult it was to know what would and wouldn’t work to increase success. And these writers are trade-published, having the same conversation self-published writers have every day.
Gen Con’s Writer Symposium was quite educational in that regard.
A panel on how to get reviews was very specific in how writers were to approach reviewers, with all emphasis on demonstrating proper etiquette and expecting nothing in return. The writer should submit a request. The writer shouldn’t expect a response. One panelist stated publishers didn’t do the reviewer-approaching for most writers anymore and the other panelists nodded agreement. The consensus was that all but the most-publicized writers should expect to actively seek and collect their own reviews. Whether the trade-published author was expected to send the reviewer an ARC and/or eARC at their own cost wasn’t clear to me.
As the panelists went into greater detail on the methods of gaining reviews and properly reacting to reviews, I was thinking to myself it was great information. I’d love to approach other reviewers and–fingers crossed!–achieve a little positive visibility. Here was the roadmap, right?