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In Which I Expound On Reviews and Awareness

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Do reviews matter?

The answer depends on who you ask, how you define “reviews,” and what you mean by “matter.”

Ask a trade-published writer, and you’ll likely learn a review is first and foremost something written by a pro or semi-pro reviewer that will appear in an industry-supported or industry-centric publication.  That sort of review is expected to (fingers crossed!) boost enough interest and offer enough praise to filter down to the general readership in time to impact sales in the first week (or month, on the outside) after publication.

Ask a self-published writer, and you’ll likely learn a review is first and foremost something written by a reader, directed at other readers, that will appear on the online retailer’s sales page for the book or (second best) on a site like Goodreads.  That sort of review is expected to (fingers crossed!) boost enough interest and offer enough legitimacy to immediately impact the reader’s purchasing decision in the first week, the first month, the first year, and far beyond.

But no matter who you ask, the truthful answers all share one critical element:

Fingers crossed!

Like most other authors, I cross my fingers a great deal (when not using them to, y’know, write).  That’s why I put Sand of Bone in the Self-Published Fantasy Blog-Off hopper.

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